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Case Study: Construction and Heavy Equipment Industry

PT United Tractors Tbk

Increased organic traffic from 1,000 to 10,000 visits per month in just 7 months, while also optimizing technical aspects to ensure the website is easily indexed and achieves strong rankings in Google search results.

Client

United Tractors launched UT Connect, a platform to simplify parts ordering, monitor equipment performance, and provide real-time maintenance insights. The main challenge was poor search visibility — the pages weren’t indexed, had zero organic traffic, and couldn’t reach key audiences like operators and fleet managers.

Challenges

United Tractors faced challenges in increasing UT Connect’s online visibility and attracting relevant traffic. Despite offering valuable tools for equipment maintenance and parts ordering, the platform remained undiscoverable to potential users searching for solutions online. A clear strategy was needed to improve indexing and keyword visibility.

No indexing on Google search results.
Zero organic traffic and low search engine visibility.
Lack of keyword optimization for relevant search terms.
Minimal content to engage or inform target audiences.

Strategy

Technical SEO Fix

Resolved indexing issues and optimized meta tags for search visibility.

Quality Content Creation

Published targeted articles addressing maintenance and heavy equipment search queries.

Keyword Optimization

Mapped and integrated 50+ high-value keywords across content and meta data.

Link Building

Acquired 61 authoritative backlinks from relevant industry websites.

Results

Our strategy delivered significant improvements in UT Connect’s online presence and user engagement:

Indexed core pages increased from 0 to 25 within the first month.
Organic search traffic grew by 116% in three months.
More than 50 targeted keywords ranked on Google’s Page 1.
61 quality backlinks acquired over five months.
Ratio of visitors from organic search exceeded 50%.
Average session duration increased by 45%, indicating better content engagement.
Positive feedback from users regarding improved accessibility and information clarity.

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